1. EA's Ultimate Fighting Championship

Re: EA's Ultimate Fighting Championship

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTSâ„¢ brand.

“We’d like to thank the UFC for their great support and partnership and wish EA all the best moving forward.”

“We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,” said Andrew Wilson, EVP and Head of EA SPORTS. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”

Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

THQ heeft de boel verkocht.
  • REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTSâ„¢ brand.

    “We’d like to thank the UFC for their great support and partnership and wish EA all the best moving forward.”

    “We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,” said Andrew Wilson, EVP and Head of EA SPORTS. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”

    Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

    THQ heeft de boel verkocht.

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